Clear Thinking - The Business Experience



The Business Experience
Ideas Consultancy in Improving Organisation
and Team performance

Thinking Intelligence®
Case Studies

Classic Examples of Clear or Unclear Thinking by top management teams to help your teams develop Thinking Flexibility, Agility, Control, Focus, and Clarity, to maximise performance and avoid costly thinking errors.

“Customer Experience - the Online Challenges for Business” October 2018

The challenge for all customer-facing organisations.

Online shopping and other digital ‘customer experiences’ have hit many bricks & mortar organisations. We examine how a wide variety of industries are coping – or not - with these challenges.

The retail high-street shopping experience, and city centres themselves, are the most obvious casualties. But many other consumer-facing industries are affected, from the giant NHS/healthcare industry to the Car retail business, Financial Services, Holiday Travel, Museums, Sports, TV, Restaurants, Entertainment Venues, Stately Homes.

All the industries we looked at need to find ways to manage the disruption of the online challengers … Read more

"Boldness - in Leadership, Work, and Life"  May 2018

Donald Trump as a role model?
The jury is still out on the ‘new’ president. His boldness is without dispute. Results have yet to emerge. A few other political leaders also have it, especially Mr Macron of France in attempting to change work practices.

We examine what boldness means, at work and life, and how to think in the right ways (develop the right Thinking Styles) to achieve successful outcomes. Read more

"Creative thinking - where ideas come from" Feb 2018

We took a trip to Provence in southern France to check out an extraordinary immersive combination of music and art in a man-made cave – the Carrieres de Lumieres. The customer experience was so impressive ...

Our analysis of the creative process identified one deceptively simple technique for stimulating good ideas – change your perspective on things. We explain below how to do this. Read more

“Radical Thinking leading to Transformational Improvement”  Sept 2017

Radical Thinking in practice – major changes in the way you think about a subject which can have transformational impacts worth £billions.

One radical thinking effort resulted in a cost reduction of 40%.

We examine the thinking behind three Radical Thinking plans/programmes   ... read more

"Theresa May's election manifesto 'screw-up' - the dangers of small-team thinking"  June 2017

A close-knit team thinking in the wrong ways.

Theresa May stepped outside her Preferred Thinking Style range and took a gamble on a snap election.

We examine what went wrong, and how this disastrous result of a hung parliament could have been avoided had Mrs May and her team been thinking in the right ways at key stages of the election campaign.  read more

"May and Trump: their preferred Leadership Styles and Thinking Styles"  Feb 2017

Donald Trump is in the news every single day, and Theresa May is close behind. These news stories provide good clues into these leaders’ preferred Leadership Styles and Thinking Styles.

But the stories also demonstrate yet again how even highly able and experienced people can make simple, avoidable Thinking Errors due to failing to think in the right ways at critical stages. read more

“Brexit, Trump, and other sharp jolts to rational thinking”  Nov 2016

There have been so many big stories lately about rational thinking upsets that we decided to make a short list of cases to highlight the difficulties even experts have in thinking clearly.
We will be delving more deeply into these case studies later but here is our current “What were they thinking?” short-list:  Read more

"What the West can learn from China's success - different ways of Thinking"  Dec 2015

Success comes from the mind, the way you think

We spent 16 days travelling around the south of China to get an overview of the country and see how the West could learn from this dynamic economic success story.

We looked for the drivers of this successful growth and realised that a major factor is the way the Chinese people think.  Read more

"Productivity - what affects a Team's Performance, its Productivity?"  Sept 2015

The great Productivity puzzle

Despite the economy recovering since the financial crisis, Britain’s productivity (output per head per hour) has remained static.

At team level, there are many generic factors that affect any team’s performance, and in turn, team productivity.

We examine the impacts of Team Leadership, Engagement, ... . ...  Lessons valuable to all organisations, all leaders. But we begin by explaining the concept of a Team. Read more.

"Leadership and Motivation - four similar businesses compared"  Apr 2015

These examples of good and poor leadership illustrate basic principles that apply to any organisation.

We examine the impact of Leadership, Motivation, Inspiration, Vision, Teamwork, Talent Management, Brand Value, and Business Thinking. Lessons valuable to all organisations.  read more

"Alps air crash - lessons in thinking about Risk"  Mch 2015

Air travel safety: something else to worry about - suicidal pilots

This is a story about Risk Thinking:... We examine the faults in the last rethink, and look at possible Thinking Intelligence solutions aimed at winning back passenger trust.  read more

“Tax Avoidance; Leadership Roles; Accountability – clear thinking on some vague concepts” Feb 2015

Three related examples of poor Concept Thinking  ... thinking about, understanding, and developing concepts - fundamental to all learning, understanding, and communication.... read more.

"Agile Thinking - was it lacking at McDonald's and the Bank of England?" Jan 2015

Agile Thinking has two meanings - one is a method of designing and planning new projects, the other is the ability and readiness to flex your way of thinking across a range of Thinking Styles as quickly as the situation requires.

We examine two examples of the second definition - the costly lack of Agile Thinking; deadly rigid thinking. read more

"Strategic Thinking on a rand scale - Saudi Arabia's oil price influencing - dumping Nimrod"  Nov-Dec 2014

Saudi Arabia made the momentous strategic decision to stop its practice of being the world's oil price controller ...

The frightening consequences of the strategic decision to scrap Britain’s fleet of maritime patrol aircraft, Nimrod, have suddenly risen to the surface.

Via a SWOT analysis, we explore the Strategic Thinking and Consequence Thinking behind each decision to see what lessons can be learnt for all leaders.  read more

"Customer Feedback systems compared, and how businesses miss opportunities"  Oct 2014

We tested the effectiveness and Customer Focus of the customer feedback systems ....  results showed alarming variations and explain why some organisations struggle to keep up with shifting customer behaviours or have no idea why their sales are falling.  read more

"Teams mess up 'simple' £bn projects, yet can chase a comet for 4bn miles"  Aug-Sept 2014

Despite the National Audit Office producing about 60 Value for Money reports every year, how do so many Government projects go wrong?  read more

"Risk and Safety - how people and organisations have difficulty thinking clearly about these two key issues"  July 2014 

MH17 being shot out of the skies shocked the world .... Driverless cars, tax-avoidance schemes unravelling, What is Risk exactly? What does Safe mean?  read more

"Heart versus Mind - newsworthy examples of a difficult balancing act"  May-Jun 2014  

... the need to find the right balance between  Thinking and Feeling.  read more

"Wishy-washy thinking on the UK Floods problem"  Feb 2014

We examine the clarity of thinking and range of opinions on Defining the Problem, Analysing the Causes, and Creating ideas for Solutions in the multi-stage Problem-Solving Process. ... read more

"Profitable Customer Focus - easyJet shows Ryanair how to do it"  Dec 2013

This story also shows that people who flex their ways of thinking are likely to be more successful. read more

Burberry, a whole-brained 600% success story - but can Ahrendts' successor be equally flexible?  Oct 2013 

Angela Ahrendts developed a whole-brained culture at Burberry which contributed to the company’s outstanding business performance. Shares have risen an amazing 600% in the last five years. read more

Are you a clear Thinker?"  98% of visitors to our exhibition stand failed our Clear Thinking Test.  Feb 2013

We challenged visitors to take a one-minute test in Clear Thinking at an exhibition at London’s Olympia ... only two of more than 100 provided clear answers to simple questions ...  read more   

What is Design? Who can explain this key, but vague, concept?  November 2011

Design is a word everybody uses, yet few people  - even design ‘experts’ - can define... read more 

Britain’s schools get lessons in Concept Thinking from Singapore.  June 2011

Learning concepts in maths, science, English. What Asian ‘tigers’ good at ... read more

The Joy of Chess Problems - great for developing your Thinking Skills.  March 2011

Playing chess, especially solving problems, improves thinking skills. .  ... read more

Caution - Women on Board. Diversity of Thinking?  February 2011

Balanced Boards  ... read more


See full list of Case Studies on the News page

Our Research

Our Research

Why strategies, plans, projects, decisions, innovations, and communications … GO WRONG

What affects Business and Team Performance: 20+ success factors

Thinking Intelligence

Thinking Intelligence®

Are YOU a Whole Brainer?
How is your Thinking Intelligence?
Are you a Flexible, Clear Thinker?

World-first Clear Thinking training courses for leaders, groups, teams


Leadership and Team 
Development. Change

Innovative training to challenge your Leaders and Teams, and broaden their Thinking Capability.

Unique interactive simulations of client's Change objectives.

Communications Testing and Improvement

Communications Testing
& Improvement

Test & improve the EFFECTIVENESS of your advertising, websites, selling, exhibitions, brochures, with the world’s first Comms Quality Assurance system ... AdQA

Profitable Customer Focus

Profitable Customer

See your business as customers do.
Spot valuable ideas for improvement across your organisation using a
4-stage Customer Focusing Process

Business Improvement Workshops

Business Improvement Workshops

every team in your organisation

Devise/review strategy and plans,
solve problems, create ideas,
change culture, find improvements …