Clear Thinking - The Business Experience



The Business Experience
Business Performance Improvement Services
for individuals, teams, and organisations

Customer Focus Audit + Ideas

The Balanced Customer-Focusing Process - as used in Team/Group Workshops

Focus in two directions


... polar opposite viewpoints

Improve your Business Performance by sharpening your Customer Focus … as well as your Business Focus … to find the optimum balance

… for example, in a 3-hour to one-day Team/Group Workshop;
your offices, retail premises, or local venue


♦  The Balanced Customer-Focusing Process
♦  Learn how to Think like a Customer
♦  Guaranteed to spot 'hidden' sales/influencing barriers and stimulate ideas for improving performance
♦  ... especially with your Communications 

Tap into our unique
Balanced Customer-Focusing Process

... to check every aspect of your business that could affect customers' decision to buy, and buy again


Step outside your 'subjectivity box' and start seeing from an entirely different perspective

Examine each aspect from the Business and the Customers’ Perspective 
using our proven Customer Focus Questions, Tests, and Prompts (see Link below) and our Customer Thinking and other key Thinking Style tools.

A unique process and set of tools designed to find the best balance between your 'natural' Business Thinking and the polar-opposite way of thinking that is Customer Thinking.  

Customer Thinking replicates and articulates the Customers’ Viewpoint to help your teams to visualise how customers might see and react to any plan, activity, product, or communications ... in any awareness or ‘customer experience’ situation that could affect their Buying Decision on the customers' journey

... and generate profitable ideas for improvements or even new products, services, or marketing campaigns.

This same concept and process applies to your internal customers - your workforce and other stakeholders you need to influence (including investors).

see Customer Focus Questions, Tests, and Prompts

 Learn how to
Think like a Customer

The hardest part for most people and teams in any organisation - at all levels right up to top senior management - is learning how to 'Think like a Customer'.

But it is REVELATIONARY when they achieve it ... stimulated by our dual Selling and Buying experiences ... and our unique Thinking Styles tools, especially Business Thinking and Customer Thinking.

GUARANTEED to spot 'hidden' sales/influencing barriers and generate great ideas for improvements

It often takes just five minutes to demonstrate our 'subjectivity box' concept. We've proved it even with 'shocked' Harvard Business School MBA graduates.

This balancing process is guaranteed to identify ‘hidden’ sales barriers and stimulate creative ideas for improvements. It can also stimulate ideas for new products and services. When a sales/influencing ‘barrier’ has been spotted, your teams can tap into our proven tools to analyse the root causes of the problem, generate ideas for solutions, evaluate and short-list the ideas, then plan how to implement the best ideas.

 … especially for Communications

... using AdQA, the world's first Comms QA system

For communications (eg advertising, selling, websites, reports, etc) we call our system AdQA, the wotld's first Quality Assurance System for Communications.

AdQA stands for Advertising Quality Assurance but it can be used to create ideas for new communications or new products, or to pre-test and improve the effectiveness of any form of business communications, including selling.  
See AdQA: Communications Pre-Testing & Improvement

  Classic Cases in costly Customer Focus mistakes
Have a Demo

Contact us for an introductory discussion and demonstration of our Balanced Customer-Focusing Process applied to any aspect of your business.