Clear Thinking - The Business Experience



The Business Experience
Ideas Consultancy in Improving Organisation
and Team Performance

Clear Thinking

What is Thinking Intelligence®?


How do you know?

Everyone thinks they're a clear thinker.

And most people think that they're in the top-20% of driving skills!

The Bad news is that these are both self-delusions (a common Thinking Trap).
You can never be certain that you or your team are thinking clearly at any moment. Costly thinking errors may only emerge in hindsight, after the damage has been done. The media is full of examples.

The Good news is that thinking can be 98% quality-assured.

Flexible, clear thinking skills can be learnt. You can vastly improve your chances of thinking clearly - and avoiding thinking mistakes - by developing Whole-Brained Thinking Intelligence on our Training Courses and Applications Workshops.

Ask for our White Paper on "Why Strategies, Plans, etc go wrong - 10 root causes of costly thinking errors". Email us at

♦ Definition of Thinking Intelligence®
♦ How we should think - applied Whole-Brained Thinking
Structure your thinking - work through a Business Thinking Process, and make sure you think in the right ways at each stage 
And watch out for those dangerous, unconscious Thinking Traps

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Thinking Intelligence®

 is applying your whole brain to ensure Clear Thinking.

It is thinking with greater awareness, structure, control, flexibility, agility, focus, and clarity.


Thinking Intelligence is the learned skill of:

♦ being aware of how you, and others, are thinking within the wide range of 'ways of thinking' (Thinking Styles) of Whole-Brained Thinking, and how you should be thinking at any point

♦ breaking down any Thinking Challenge into a series of individual thinking steps in a Thinking Process, and then thinking in the right ways (engaging the right Thinking Styles) at each stage

♦ deliberately checking for dozens of unconscious Thinking Traps such as several types of bias, groupthink, etc. a veritable minefield of costly irrationality.

See Thinking Intelligence® Training Courses and Applications Workshops

How you should think

... apply Whole-Brained Thinking to your Thinking Challenges 

Advanced Whole-Brained Thinking – the four-quartiles model

Everyone knows the Left-Brain Right-Brain model. The Four-Quartiles model represents more accurately the four core types of human 'ways of thinking' (Thinking Styles): Visionary, Reasoning, Task, and People Thinking.

Every individual has their own preferred 'ways of thinking'. You might be able to recognise your own preferred Thinking Styles. At a basic level, are you Left-Brained or Right-Brained? Thinker or Doer?

Spread across the four quartiles are more than 16 different specific Thinking Styles that should be engaged at work. For example, the polar-opposite Styles of Risk Thinking and Opportunity Thinking, or Business Thinking and Customer Thinking.

Even the most experienced leaders and teams can make costly mistakes if they don't flex their brains and focus their minds on the right Thinking Style as the situation requires. Flexible, agile, but focused thinking.

Our unique Thinking Intelligence® Training courses provide Descriptors and Prompts for each of these 16 Thinking Styles.

For example, what Design Thinking is, and how to focus your mind on Design - how something is/was designed, could be designed, or should be designed.

 Structure your thinking when dealing with complex Thinking Challenges

... and make sure you think in the right ways at each stage


Do you want to devise a strategy or project plan, make a decision, solve a problem, plan a change, create and plan new ideas?

Most thinking in business (and life) should be organised in a stage-wise Thinking Process - a series of thinking steps. Mistakes creep in (undetected) when leaders and teams fail to properly structure their thinking, or don't focus their minds in the right ways at each stage.

Our Thinking Intelligence® Training and Applications Workshops provide guidance on how to break down any Thinking Challenge into a stage-wise Thinking process and work out which Thinking Styles you need to focus on at each stage.

But it is also essential to constantly check for unconscious Thinking Traps


A Thinking Trap is a mindset that deflects rational thought without you being aware. There are literally dozens of them to watch out for.

Human decision-making and judgement can be hugely influenced by unconscious bias, prejudice, fallacies, assumptions, illusions, jumping to conclusions, etc. GroupThink is a hazard at all levels of seniority in groups or teams.

A bias is an unconscious preference to think, and behave, in a particular way. Just one type of thinking bias can seriously impact decision-making right across your entire organisation, without anyone being aware.

The only way to avoid these potentially catastrophic thinking errors is to be knowledgeable about them, and deliberately and systematically check for them at every key stage in your Thinking Processes.


See Thinking Intelligence® Training and Applications Workshops

See The benefits of Thinking Intelligence®

See How we discovered the Need for Thinking Intelligence®, our research, and Classic Cases in Unclear Thinking

Ask for our White Paper Email us at for our White Paper on "Why Strategies, Plans, etc go wrong - 10 root causes of costly thinking errors".